Year 10 Students win Social Media award at the Coca Cola Challenge Competition
The Coca- Cola Real Business Challenge is an exciting enterprise competition for students in Year 10. It challenges students to tackle a business task set by Coca-Cola Enterprises. It is work-related learning at its most engaging and an opportunity for students to develop enterprise skills that will give them a competitive edge in today's job market.
The challenge gives students a chance to pitch their business ideas against other schools. Ultimately, the best student teams will be invited to regional finals to work alongside Coca-Cola business experts on a live challenge.
The first stage was an internal competition between six different teams made up of Business students at Beaconsfield High School. The winning team from that competition then submitted their idea to Coca-Cola. The girls were very excited to be told that they had made it through to the regional finals. This is an achievement in itself as 900 schools submitted entries and only 80 teams were chosen to participate in the regional finals.
At the final, the girls were allocated a business mentor to work with for the day. They had to create a campaign to tackle the issue of litter in their local area. The challenge was to solve the problem in a limited amount of time and reach a solution with a ‘wow’ factor. They had to design a poster, create a plan for a launch event, create a social media campaign, design an app and work within a budget which needed to be costed. All of their ideas then needed to be communicated to the judges and the nine other schools present through a PowerPoint presentation.
The girls were thrilled to be chosen as winners of the Social Media Award. One of the girls said “All of that hard work was worth it to come home with a trophy”. Their attitude on the day was exemplary. They were hard working, showed resilience, worked as a team and were both creative and well organised.
Mrs Reid,Head of Business Studies & Economics